Thursday, 18 September 2014

Channel 5 News

            1) The key information about the programme:
• This programme is broadcast on Channel 5
• It is broadcast Mon-Fri at 6:30
• The presenters are Emma Crosby & Matt barbet
• The average viewing figures are 2.6 million each night
•  
• Logo

• https://www.youtube.com/watch?v=sDjpppPpP4Q

2) The institution behind the programme – this is usually the TV channel it is broadcast on. Find out:

• The channel was first launched 30 March 1997
• The owners of  this programme Northern & shell
• The channel is associated with other channels such as 5* & 5 USA
• Channel Logo
• https://www.youtube.com/watch?v=8ucY5WHvx6I

3) The target audience
• I think the show is mostly aimed at adults aged 25-50 who are interested in word and UK news, which might have a profession in business or news. The show Attracts people who don’t work late as it has a very early screening time of 6:30pm.  This show appeals to both genders equally as it has nothing that would appeal to one gender more.
News stories
• 100's of children were sexually abused in Rotherham.
• A journalist that had brutal and horrible murdered, just for having a brother in the US military.
• A mother murdered her own child in a car park.
• Sick boy’s parents arrested in Spain after taking him from U.K. hospital to seek new treatment for brain tumou

Thursday, 11 September 2014


Language

The advert is for Lucozade sport, even though it doesn't say 'lucozade' in bold as the main heading people still recognise it, as it has a picture of the bottle in the bottom right had corner and it's logo in the bottom left hand corner. The fact that they have done this shows that they think the people looking at the advisement will be able to know it's Lucozade even if they give it a quick look, as the Lucozade bottle and logo are commonly seen therefore people and the target audience will be able to recognises it.The slogan 'Lucozade sport hydrates and fuels you better than water' encourages people to buy the product as it saying it better for you then water therefore the best thing for you. People who participate in sport will want to buy it as it might help them in the sport they compete in.The customer or audience would be more intrigued with the slogan as at the bottom next to the bottle, it says 'scientifically proven' this makes people believe and want to buy it more as the public are always more interested when it has been proven, therefore they would be more willing to buy it.The main image in this advert is the face of a male person-this gives us an idea of who the target audience is.As he is the main image he is the first think the audience see-The 'work hard' and 'serious' look on his face gives us the idea that he is a athlete-making us want to buy it because if athletes drink it it must work.The hashtage 'I believe' looks like it being said but the athlete-therefore this could also be a review on the product.

institution

The main institution behind the advert is Lucozade. The manufacturer behind it is Santory and it was introduced in 1927 in the United Kingdom. 
Lucozade make loads of different sports/energy drinks challenging other sports/energy drinks company's such as monster, redbull and boost. 

Audience

The audience for this advert would be people who have a interest or have a Currier in sports.
The person on the advert is a young male therefore the target audience would be young males from the age 20-40. Even though thins drink would appeal to both genders, males are more likely to be interested in sports therefore more likely to buy the drink-male 60% female 40%.

Representation

 The representation on this advert is a white male, this might give you a clue of the target audience.His face is also very serious showing he is a dedicated athlete-telling you that Lucozade is a serious drink and not one just for nothing.  The hashtag 'I believe' might be trying to attract a younger target audience, as these sort of things are normally found on social media sites such as twitter, which are mostly populated buy younger people. The phrase 'hashtag' is sometimes also used buy younger people.  



  

Thursday, 4 September 2014

Quote: "Twitter tells us what celebrities are really thinking"

I disagree with this statement as I don't think celebrities can express them-self fully as if its a opinion or even a fact that could give them negative publicity they wouldn't want to post it as this could lead to more people disliking them. This would be bad as celebrities need people to like them to make a profit out of there career,therefore they would be restricted from doing that. Celebrities wont be as open on twitter as they would be with there family and friends, as on media sites such as twitter they have a certain responsibility to there fans as most of them look up to them as a role-model.

Friday, 11 July 2014


This is my portrait advert on a new artist called 'KA' 


Wednesday, 9 July 2014

I picked a picture of loads of trees as I though it had loads of different meaning behind it.
The first one was environment as green and trees are normally associated with the environment.
secondly i picked profit  because people look at it as making stuff at of wood (or paper)and getting money out of it.
last of all i picked  adventure as little of kids look at it as a big adventurer on trip the could take through the trees and have fun, as most adventures take place in woods.   

#
I picked the word work  as there are loads of different meaning to this words.
first of all you could associate the work 'work' as homework.
secondly you could think about going to work, as a job.
lastly you could think about a work out, going to the gym and doing a had work out for people who are interested in the  way they look. 

Friday, 4 July 2014


Genre
The genre for this media text is trailer for a TV show. The sub-genre would be comedy and drama.

Audience
The target audience for this TV show would be teenagers and young adults from the ages 12 to 30 in either the UK or america. This would appeal mainly to teenagers who are interested in everyday street drama, and who could relate and understand the events that happened in the TV show.The characters and actors in the video give us an idea of who the main target audience is- males or females who are interested in music that come form a lower class background or not as wealthy as others (The 'Endz') However, there are many aspects to the advert that would appeal to a wider audience such as parents of children like this, as you can see a older women in the video having a dispute with her child about the music.

Platform
Even though this is an TV show, it could also aper on-line on 4OD to promote the new TV show ,it could also be watched on YouTube if you wanted to see the longer advert . As this show is manly targeted at teenagers it could also be watched on tablets and mobile phones as most teens have them to access the internet quicker.




Genre
The Genre of this media text is an advert for a movie.The movie sub genre would be comedy.

Audience
The target audience for this movie advert would be teenagers and young adults from the ages 14 to 30 in either the UK or america. This would appeal mainly to teenagers who are interested in comedy and action , and who understand the kinda of comedy in the movie and have also watched the previous jump street. 22 Jump street is a movie that would be watched by males and females but more males so the percentage would be 60% male and 40% female.

Platform
 Even though this is a movie advert mainly watched on tv, you could watch in on other devices such as tablets and laptop, however the actual movie would be watched in the cinema.



Genre

the genre of this media text would be a music video and the sub genre would be hip hop.

Audience
The target audience for this music video would be for the ages of 12-35.The artist in the video would give a general idea of who would be listening to this music video(A young male) however the other dancers and people in the video are mostly female so it shows that they would be interested in watching this as well. (male 65% female 35%) People who are fans of the two artist would also be interested in watching it as the like the style of music they produce.
 Platform
The music video would most likely to be watched on you-tube but it could also aper on a music channel on TV.