Language

The advert is for Lucozade sport, even though it doesn't say 'lucozade' in bold as the main heading people still recognise it, as it has a picture of the bottle in the bottom right had corner and it's logo in the bottom left hand corner. The fact that they have done this shows that they think the people looking at the advisement will be able to know it's Lucozade even if they give it a quick look, as the Lucozade bottle and logo are commonly seen therefore people and the target audience will be able to recognises it.The slogan 'Lucozade sport hydrates and fuels you better than water' encourages people to buy the product as it saying it better for you then water therefore the best thing for you. People who participate in sport will want to buy it as it might help them in the sport they compete in.The customer or audience would be more intrigued with the slogan as at the bottom next to the bottle, it says 'scientifically proven' this makes people believe and want to buy it more as the public are always more interested when it has been proven, therefore they would be more willing to buy it.The main image in this advert is the face of a male person-this gives us an idea of who the target audience is.As he is the main image he is the first think the audience see-The 'work hard' and 'serious' look on his face gives us the idea that he is a athlete-making us want to buy it because if athletes drink it it must work.The hashtage 'I believe' looks like it being said but the athlete-therefore this could also be a review on the product.

institution

The main institution behind the advert is Lucozade. The manufacturer behind it is Santory and it was introduced in 1927 in the United Kingdom. 

Lucozade make loads of different sports/energy drinks challenging other sports/energy drinks company's such as monster, redbull and boost. 

Audience

The audience for this advert would be people who have a interest or have a Currier in sports.
The person on the advert is a young male therefore the target audience would be young males from the age 20-40. Even though thins drink would appeal to both genders, males are more likely to be interested in sports therefore more likely to buy the drink-male 60% female 40%.

Representation

 The representation on this advert is a white male, this might give you a clue of the target audience.His face is also very serious showing he is a dedicated athlete-telling you that Lucozade is a serious drink and not one just for nothing.  The hashtag 'I believe' might be trying to attract a younger target audience, as these sort of things are normally found on social media sites such as twitter, which are mostly populated buy younger people. The phrase 'hashtag' is sometimes also used buy younger people.